1. Data We Collect

As part of your use of our Shopify store, we may collect the following data:

• Identity and contact data: Name, first name, email address, phone number, postal address.

• Order data: Purchase history, details of ordered products, delivery information.

• Browsing and technical data: IP address, browser type, browsing history on our site, interactions with our emails (via tracking pixels).

• Communication data: History of your exchanges with our customer service team (Gorgias) or via WhatsApp (Wax).

2. Purposes and Legal Bases

We use your data for the following purposes:

• Performance of the contract: Processing and shipping of your orders via Bigblue, handling after-sales service via Gorgias.

• Consent: Sending newsletters, targeted marketing communications, and use of analytics or advertising cookies (Google Consent Mode v2, Meta Pixel).

• Legitimate interest: Improving our site, fraud prevention, and analyzing the performance of our campaigns (open and click-through rates via Klaviyo).

3. Tracking Pixels, Newsletters and Communications

To offer you increasingly relevant content and measure the effectiveness of our communication campaigns, we use the Klaviyo solution. Our emails contain a "tracking pixel" (an invisible tracker) that lets us know:

• Whether you opened our email.

• When you viewed it.

• The links you clicked.

This information is used only to measure the deliverability of our emails, analyze their performance, and send you tailored communications. If you do not wish to be tracked in this way, you can unsubscribe at any time using the link at the bottom of each of our newsletters.

We also use Wax to communicate with you in a personalized way via WhatsApp, subject to your prior consent.

4. Sharing Your Data

Your data is strictly confidential. They are shared only with trusted service providers strictly necessary for the operation of Motus Boutique:

• Hosting and e-commerce: Shopify.

• Logistics and shipping: Bigblue.

• Customer service: Gorgias.

• Marketing and communications: Klaviyo (Emailing) and Wax (WhatsApp).

• Analytics and advertising: Google (Analytics, Ads) and Meta (Meta Pixel).

5. Transfers Outside the European Union

Some of our service providers (such as Shopify, Klaviyo or Google) are located outside the European Union (notably in the United States). We ensure that these transfers are governed by appropriate safeguards, such as the European Commission's Standard Contractual Clauses or adequacy decisions, in order to guarantee the highest level of protection for your data.

6. Retention Period

Your personal data is kept only for as long as necessary to achieve the intended purposes:

• Data relating to orders is retained for the legal commercial limitation period.

• Data used for prospecting and marketing purposes is retained for a maximum of 3 years after your last contact with us or your last purchase, unless you unsubscribe.

7. Your Rights (GDPR)

In accordance with applicable regulations, you have the following rights regarding your data:

• Right of access and rectification.

• Right to erasure (right to be forgotten).

• Right to restriction of processing.

• Right to object, in particular to profiling and direct marketing.

• Right to data portability.

To exercise these rights, you can contact us at any time. We are committed to responding as quickly as possible.

8. Cookies and Trackers

Our store uses trackers to ensure the site functions properly and to analyze traffic. We have implemented Google Consent Mode v2 to adapt our data collection according to your consent choices. We also use Meta Pixel to optimize our advertising campaigns. You can adjust your cookie preferences at any time via the module available on our site.